

In an era where sustainability is no longer a niche preference but a mainstream necessity, 100%Capri has positioned itself as a pioneer in eco-conscious luxury. Founded by Antonio Aiello and headquartered at Bal Harbour Shops in Miami, this Italian brand has revolutionized the use of linen in high fashion.


With a growing demand for sustainable materials—evidenced by a 71% increase in global searches for eco-friendly products—100%Capri stands at the forefront of this shift. By eliminating harmful agricultural practices such as GMO usage and defoliants, the brand ensures its production is both ethical and environmentally friendly.


100%Capri’s influence stretches across elite destinations, from Saint Barthélemy to Mykonos, catering to a clientele that values both exclusivity and sustainability. The brand’s innovative approach to linen has transformed perceptions, making it a symbol of both sophistication and responsible consumerism.


As luxury fashion evolves, 100%Capri exemplifies how brands can blend heritage craftsmanship with forward-thinking sustainability, inspiring the industry to embrace a greener future.